Selling a home in the current marketplace requires some updated methods. You need to make sure the agent selling your home has a complete marketing plan. Here’s why.
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Selling a home in today’s marketplace is a little different than it was a few years ago. I’ll go over what you should focus on if you’re looking to list your home this year or in the future.
Technology has changed the way people sell their homes. In the old days, people would simply stick a for sale sign in their yard and put their home on the MLS. However, because of technology and the internet, people now search for homes online. In fact, according to the National Association of Realtors, 92% of buyers begin their search online.
That’s why now more than ever it’s important that you have a complete marketing plan in order to sell your home.
First, you want to have a clear understanding of the market conditions. You’ll want to know what homes have sold, what the current inventory is, what’s in escrow, and also what homes haven’t sold.
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Make sure your agent has a complete marketing plan and will spend the money necessary to implement that plan.
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Once you have an accurate pricing for your home, you’ll want to tackle your marketing plan. This should include professional photography and video, a 3-D walkthrough, print media, and social media. So, when choosing an agent to sell your home, make sure that they have a complete marketing plan and that they’re going to spend the amount of money necessary to get your home the most exposure, the most qualified buyers, and the highest possible price. At the Mowery group, we have an entire team that will be able to handle all of your marketing needs as well as everything involved in the selling process. If you have any questions or would like to find out the value of your home, feel free to send me a text, shoot me an email, or give me a call. I look forward to hearing from you!
